https://www.chamberlainconsultingllc.com/home daily 1.0 2025-01-15 https://www.chamberlainconsultingllc.com/services daily 0.75 2024-06-28 https://www.chamberlainconsultingllc.com/about daily 0.75 2024-06-27 https://www.chamberlainconsultingllc.com/contact daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/1714235683628-P3AMK2QL9WRNNX9Z279H/image-asset.jpeg https://www.chamberlainconsultingllc.com/resume daily 0.75 2024-06-12 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/380242ca-7534-4cd6-b273-aec01cf265b6/Screenshot+2024-06-12+at+9.33.27+AM.png https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/e0a11118-7f3b-4692-b650-971246f2f151/Screenshot+2024-06-12+at+9.35.22+AM.png https://www.chamberlainconsultingllc.com/portfolio-2 daily 0.75 2025-02-23 https://www.chamberlainconsultingllc.com/portfolio-2/project-six-sz8wl-9png6 monthly 0.5 2024-05-08 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/42fd599b-5a6c-4007-aca7-4b2469a0b95d/Screenshot+2024-05-10+at+10.23.37+AM.png Portfolio - Employee Engagement and Recognition My creative director designed the visual center and together, we pitched the concept to NIKE's CFO. The power of influence, flexibility and negotiation is key to accomplish an event that satisfies executive and employee wants and needs. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/8ec6893d-db86-43b4-b91e-dc46bfc35bb6/Screenshot+2024-06-06+at+11.05.32+AM.png Portfolio - Employee Engagement and Recognition The digital aspect of this campaign was comprehensive. My creative team designed and programmed content using Wordpress. I led content creation, drafted all copy and executed employee communication through Campaign Monitor. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/0f883291-c56e-49f0-a362-1a87d6f0d6a7/Screenshot+2024-06-06+at+11.00.13+AM.png Portfolio - Employee Engagement and Recognition I worked with our Sports Marketing team to bring John McEnroe to the Nike campus in March 2019 as the guest athlete for the awards. This was two weeks prior to the U.S. going into lockdown for the pandemic. John was also honored with a dedication to a newly designed building with his namesake. The timing was well coordinated as Finance employees had just moved into the John McEnroe building. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/ef1f361d-c6f4-4f2c-935a-2b43b4d901a6/Screenshot+2024-06-06+at+11.00.50+AM.png Portfolio - Employee Engagement and Recognition My creative team designed and execute the physical experience as well as the award itself. I worked behind the scenes with all logistical partners to ensure a seamless employee experience. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/b3ec1c4d-554c-4207-8af1-d77f59c921de/Screenshot+2024-06-06+at+11.07.50+AM.png Portfolio - Employee Engagement and Recognition These are just a few images of employee engagement before, during and after the event. https://www.chamberlainconsultingllc.com/portfolio-2/project-five-jkmzy-m3gtx monthly 0.5 2024-06-06 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/5f533629-f3b1-47fc-a867-cabc5a0355ab/Exec+Comm.jpg https://www.chamberlainconsultingllc.com/portfolio-2/project-three-8zgh7-ytpb6 monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/13a4924a-e558-49a1-afa1-87a1f1b7f363/Screenshot+2024-05-08+at+2.51.47+PM.png Portfolio - Employee Experience - HR Initiatives Intelsat's Performance Management initiative included a focus on people managers. I developed and executed a communications strategy and plan along with drafting a corporate narrative that was leveraged globally. I also conducted a web audit of its current digital landscape; and then designed and developed all content creation for a new people manager focused webpage using Unily. In addition to writing all related executive communication, I created a number of custom artifacts including a self-reflection tool for people managers. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/e1fb5e11-d814-42ed-b91e-766b3b299948/Untitled+design+%282%29.jpg Portfolio - Employee Experience - HR Initiatives I supported Intelsat's Chief DEI Officer in the launch of the organization's DEI strategy and ERG (Employee Resource Group) networks. This included everything from developing and executing the brand vision and mission, marcom activities, events, employee surveys, dedicated web pages, Teams channels and video production. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/b167498e-4be1-43be-81c8-8baf2d959463/9.jpg Portfolio - Employee Experience - HR Initiatives The Women of Intelsat ERG sponsored an all-employee Inclusion event. I took the lead as both marcom and project management expert from creative inception to post-event reflections for this 2,000 person global event. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/2ff877e3-dcde-4cc1-8ace-1115e0351708/Screenshot+2024-05-08+at+3.16.41+PM.png Portfolio - Employee Experience - HR Initiatives A continuation of artifacts for Intelsat's Inclusion event included the program logistics (workback schedule, budget, run of show, catering proposals, etc.). Examples of content development also include executive and speaker briefs and scripts. https://www.chamberlainconsultingllc.com/portfolio-2/project-three-8zgh7-ytpb6-k7fpb monthly 0.5 2024-05-07 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/7d358bec-3036-4acf-81ba-7d65c1fbd977/4.jpg Portfolio - Multi-Channel Campaign Launch instructions for hundreds of locations globally to support initial execution seamlessly and consistently. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/fe0066b0-8982-4d67-a951-7a5c4da93700/5.jpg Portfolio - Multi-Channel Campaign Mystery drip campaign over three week period to build curiosity and anticipation. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/c944e361-e097-4eec-9f90-7d0330a718c0/6.jpg Portfolio - Multi-Channel Campaign From Nike Golf requesting custom designed balls to Korea making their own Eno Santa pillows, the campaign took on a life of its own. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/a60ae79c-820d-4cd5-9b84-7358a0a071a7/7.jpg Portfolio - Multi-Channel Campaign Eno events, recognition and support were all part of the employee engagement and experience. https://www.chamberlainconsultingllc.com/portfolio-2/project-two-llrgk-mw9rw monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/d5693556-a850-45de-96bb-37adb7ad9c14/Screenshot+2024-05-06+at+1.57.00+PM.png Portfolio - Employee Brand Experience and Engagement I was both responsible and accountable for ensuring our Finance Executives and Nike HR Executives were committed and aligned to this event, which was the first of its kind across any function in the entire company. While the hyperlinks in the above screen shot are no longer available, they provide insight into the specific activities engaged pre-event. I developed an executive brief to explain the What/Why/How/When/Who scenario along with a detailed budget and workback schedule to ensure success. I led the overarching creative direction while members of my team were responsible for the creative concept, visual center and physical and digital creative execution. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/06c0cb96-4729-4e7a-8d64-f218bd24d5e9/Screenshot+2024-05-06+at+1.58.06+PM.png Portfolio - Employee Brand Experience and Engagement Over 20 Manager Readiness sessions were held for 150+ people managers. The objective was to coach them on how to engage their direct reports with with career discussions in advance of the event. HR was responsible for the curriculum for these sessions and I finalized and packaged the content to create a holistic, relevant and engaging flow. I also created all the pre, during and post-readiness messaging and communications delivery to this specific audience with the goal of 95% engagement and attendance. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/49265fe7-affb-4c87-b0ee-53920382cb95/Screenshot+2024-05-06+at+1.56.38+PM.png Portfolio - Employee Brand Experience and Engagement I worked with 10 Executive Finance Leadership Team members along with several of their Sr. Leader direct reports to engage with employees the morning of the event in “Make Sport a Daily Habit” activities. One element of the employee experience was direct leadership engagement with employees, most of whom had never personally met the Executive Leadership team. Creating a social and wellness environment in advance of business activities allowed for a more authentic interaction and atmosphere between both audiences. I created talking points, tailored to each leader, to help guide a consistent discussion without minimizing the authenticity of conversations. In addition, I was responsible for the entire experience from collaborating with Nike’s gyms and trainers to lead the activities, digital registration and coordination, brand giveaways, etc. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/5d1ee93e-9267-411c-8366-5c5f3153720b/Screenshot+2024-05-06+at+1.57.46+PM.png Portfolio - Employee Brand Experience and Engagement To kick off the event, 10 Nike Executives (across multiple functions), gave a one-hour presentation to the 2,000 person audience in Nike’s Tiger Woods auditorium. I developed and executed all required logistical needs in advance of this session which were extremely complex and detail oriented. Logistics included executive briefs, script development, video development, minute-by-minute detailed Run of Show, dry-run prep, presentation content and delivery, collaboration with the technical A/V team, etc. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/21ebf689-7c7a-44f7-b1e7-f0c06ddef189/Screenshot+2024-05-06+at+1.57.21+PM.png Portfolio - Employee Brand Experience and Engagement After the presentation, the audience spent the next four hours rotating across 12 venues and workshops to learn more about their function, meet leadership and understand potential opportunities to ignite their career. As mentioned, HR and Learning & Development were responsible for the curriculum development during these sessions. I was responsible for the content finalization and packaging of the curriculum. In addition, my team worked in advance to design the layout, format and creative experience for the showcase and then ensured the flow, energy and overarching employee experience during the actual showcase. https://www.chamberlainconsultingllc.com/portfolio-2/project-two-llrgk-mw9rw-a7jt6 monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/e87f067d-6774-4e5e-8aa8-772ee6bf3cfa/Screenshot+2025-02-23+at+12.53.20%E2%80%AFPM.png Portfolio - Brand Strategy, Architecture and Integration Having evolved from M&A, my client showed inconsistencies across its healthcare network. From its core values and naming conventions across its hospitals and clinics, to patient messaging, visual print pieces, etc. One of our first discoveries was to understand the collective core values that existed across the system. From there, a brand audit was executed. This leveraged the brand philosophy and gap analysis shown above to evaluate where there was alignment and misalignment of every asset against the client's newly defined core values. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/486d853f-ea50-4c67-bb01-b7569b84d31c/Screenshot+2025-02-23+at+12.18.08%E2%80%AFPM.png Portfolio - Brand Strategy, Architecture and Integration The core is at the center of all brand strategies. This includes not only your values but your vision, mission and purpose. Developing a brand architecture creates a hierarchy and platform from which to build upon. To unify my client's brand, I developed an architecture that included the brand vision, promise, differentiation and value proposition. Simultaneously, in-depth discovery was done on understanding the audience. From there we were able to delve into specific audience messaging. The messaging architecture framework above demonstrates how a platform message can speak to all audiences and tailored messages are created for individual audiences. https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/22be5726-06d0-4cc4-9455-fe598ebc4e54/Screenshot+2025-02-22+at+4.59.03%E2%80%AFPM.png Portfolio - Brand Strategy, Architecture and Integration The naming conventions for this healthcare network consisting of five hospitals and over 100 physician offices and clinics, were extremely inconsistent. The emotional connection that existed within each of the locations however, was extremely strong. For years, their patients knew them as "x" clinic and changing was not well received. Balancing the need for consistency and individuality was a defining moment for this engagement. I was able to visually depict the current versus future state while outlining the benefit and implications for moving towards a more simple brand architecture. https://www.chamberlainconsultingllc.com/portfolio-2/project-one-ephnc-t7ya3 monthly 0.5 2024-05-06 https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/1714505330817-RT6QAI120BRGH5RJL7T9/ChangeManagementApproach_Portfolio.jpg Portfolio - Organizational Change Management, Communications and Training Change Management Approach https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/1ae8af3d-e58a-4271-89e3-74cba366af03/CommsApproach_Portfolio.jpg Portfolio - Organizational Change Management, Communications and Training Communications Approach https://images.squarespace-cdn.com/content/v1/662c01c28a27467949afb86c/b329059d-a9cc-490a-a883-ccbe2d2010e5/TrainingApproach_Portfolio.jpg Portfolio - Organizational Change Management, Communications and Training Training Approach